Skip to content
Accepting select engagements for Q3 / Q4 2026

Big-tech product firepower.
Without the big-tech price tag.

From a product management intern to senior product leadership across multiple publicly traded, global companies — and now a strategic advisor to private equity firms, founders, and leaders at every level. On the front lines the whole way, I've designed and rolled out the solutions that scaled to support $20B+/month in transaction volume.

See case studies
Ex-Zillow  •  loanDepot  •  Spireon  •  Crosslake
Principal, AI & Experiences @ Zillow Head of Product, Growth @ loanDepot (IPO path) PE & M&A Advisory @ Crosslake Technologies
Jason M. Wright, Founder of JMW Product Consulting
Jason M. Wright
Founder & Principal
18+ Years  •  Boutique Precision

I build the systems
that win markets.

I'm a product leader who has scaled real platforms from early stage to massive outcomes — leading AI-driven lead routing at Zillow and designing the next-generation origination platform that let loanDepot surpass $20B/month in funding and supported its path to IPO.

Today I work with a small number of high-caliber clients across fintech, AI, healthcare, automotive, IoT, and energy — founders building category-defining products, private equity firms on the product side of deals (diligence, value creation, and exit), and growth teams installing a real product function. I bring an operator's hands and an investor's eye to every engagement.

BBA, Management & Information Technology, University of San Diego  •  PM intern to Principal — 18 years, every seat in the product org
LinkedIn • See my approach
What I Deliver

Two core strengths. Four ways to engage.

M&A product advisory across the deal lifecycle and product-operating-system builds are where I go deepest. AI product strategy and new-venture work flow from those same muscles.

PE & M&A Advisory

Product, platform, and architecture work across the full deal lifecycle — buy-side diligence, hold-period value creation, and sell-side / exit readiness.

To the architecture — not just the deck.

Product Operating System

Fractional & interim product leadership. OKRs, prioritization, org design, and hiring for teams with engineers but no product function.

Vision down to scrum-team execution.

AI Product Strategy

Vision, roadmapping, and AI integration that moves metrics — lead routing, decisioning, and AI-native workflows. Not hype.

MECE  •  Data-informed  •  Executable

New Venture & Operator Builds

0→1 strategy, financial models, and GTM for new ventures and tech-enabled business models — including productizing institutional-grade frameworks into self-serve tools.

Validated, viable, ready to ship.
Flagship Practice  •  Franchise Diligence

Buyer-side franchise diligence, run on our own engine.

Every franchise buyer in America is surrounded by sellers — brokers, sales orgs, and portals, all franchisor-paid. We sit on the one side of the table nobody else does: yours.

75+
brands fully analyzed — every number from the actual FDD, published openly on the Franchise Edge engine.
116
FDDs tracked across 11 categories, growing weekly.
1 source
primary data. Franchisor and broker claims get reconciled against government registries and the FDD itself — and graded when they don't match.
How Engagements Run

Self-serve ($199): a full single-brand diligence report from the engine, in minutes.

Bespoke (from $2,000): your brand, your market, your model — territory validation against primary data, a corrected financial model built on evidence instead of the franchisor's template, and a written, priced ask list before you sign. Every tier credits 100% toward the next.

Recent Engagement  •  Anonymized

A buyer five days from a signing deadline "couldn't make the numbers work." We rebuilt the model from the validated ramp, priced his territories against government aircraft-registry data, and found one territory potentially better than anyone had told him — and one that couldn't clear the franchisor's own royalty floor. He walked into the deadline holding written asks instead of a feeling.

Aviation-services franchise, Pacific Northwest  •  client identity withheld
The Independence Creed

JMW takes no franchisor money — no referral fees, no placement commissions, no shelf economics — in its diligence practice. We are paid by buyers alone and hold no position in whether any deal closes. Where a JMW principal has operator history inside a franchise system under review, that history is disclosed to the client before engagement — it's how we know where the numbers hide, and you'll hear it from us first.

Explore the engine — Franchise Edge
Software We Build

Bespoke AI products — designed, shipped, and proven in the field.

Most consultants hand you a roadmap. We hand you working software with users on it. Two live products, one discipline: honest AI that says what it knows, cites its source, and flags what it can't answer — never guesses.

Wattson

Live · Field UAT
Field AI for Electrical Contractors

An electrician uploads the drawing set they already have, asks a question in plain language, and gets an answer with the source sheet and a confidence level. Anything the tool can't read or can't answer confidently is flagged plainly — never guessed. In production with working crews: mobile field-UX shipped, query logging live, and a phase-2 redesign proven on staging before it ever touches the users' stable build.

Built for a regional electrical contractor

Franchise Edge

Live · In Production
The FDD Diligence Engine

An analysis engine that reads a Franchise Disclosure Document end to end — fee stacks, Item 19 earnings cohorts, territory mechanics, risk flags, financial condition — and publishes buyer-side diligence at scale. 75+ brands live, self-serve reports selling in production, and the same engine powers every bespoke JMW franchise engagement. We built it because the tool we needed didn't exist.

engine.foundersplinko.com →
How We Ship

Smallest version that delivers real value → live users → staged rollouts, with the ambitious rewrite proven on staging — never on your users.

How We Scope

A living scope document tracks what the product does, doesn't do, and every capability decision — clients see the punchlist, not a black box.

What It Costs

A fraction of an agency build, because the product thinking and the engineering judgment come from the same operator.

Selected Engagements

Real problems. Structured solutions.

Client names withheld under NDA
Healthcare  •  Product Org

Installing the product operating system

A fast-scaling public-health-tech company had inconsistent roadmapping, no shared metrics, and no head of product. I designed the operating system end to end — an OKR/KPI framework, standardized agile and prioritization, the right tooling, and an org-and-hiring plan including a dedicated Head of Product — serving as interim Chief Product Officer across 12 product managers while the system took hold.

Healthcare / Aesthetics  •  Market & Roadmap

MedSpa market analysis & roadmap

A leading medical-aesthetics software provider faced a crowded market and a freshly acquired product to integrate. Over a two-month research engagement, I defined the real market needs, validated which of the two platform architectures to build on, and delivered a roadmap covering pricing, tiering, and a path off legacy desktop installs.

IoT / Construction  •  Product & Platform

Telematics product & platform strategy

An early-stage telematics startup had strong technology but no product org and scaling-limited infrastructure. I assessed market, product, roadmap, org, and platform — recommending OEM-agnostic positioning, a dynamic prioritization framework, a combined software/hardware product org, and a cloud-ready architecture (multi-tenancy, containerization, services) with quality-engineering and security remediation.

Automotive  •  Buy-Side M&A

Recon portfolio consolidation

An automotive-tech acquirer had bought two vehicle-reconstruction companies with overlapping products and needed to decide which platform to build on. I evaluated both across product, market, financials, and architecture, selected the go-forward platform, designed a phased consolidation, and mapped how to fold in the second company's strengths while mitigating migration and retention risk.

Sports & Recreation  •  New Venture (Co-Founder)

A tech-enabled, autonomous golf franchise

Co-created a multi-location, tech-enabled golf franchise with Sutra Ventures — financial modeling, work-stream design, data-driven site selection, GTM, and orchestration of 10+ software, hardware, and real-estate vendors into one automated operating model. This operator history is disclosed in any diligence engagement touching that franchise system — you'll hear it from us first.

~$45K
monthly revenue / location
~44%
operating margin
Franchise / Fintech-Grade Diligence  •  Founder

Franchise Edge — institutional diligence, productized and live

Born out of the golf-franchise build, I took the buy-side diligence frameworks I use for PE clients and productized them into a live engine: FDD parsing at scale, unit-economics modeling, territory validation against primary data, and red-flag screening — Wall-Street-grade rigor, now selling self-serve reports in production and powering the Franchise Diligence practice. engine.foundersplinko.com →

Across the Full Deal Lifecycle
Buy-Side
Product, platform & org diligence; deal-thesis validation.
Hold Period
Value-creation roadmaps, product-org builds, post-close execution.
Sell-Side
Exit readiness, vendor/sell-side diligence, the product equity story.

Recent work: product, org, and platform diligence for investors in a $250M+ ARR usage-based-insurance & healthcare company  •  an international solar-technology provider assessed for a global investor  •  a cross-border EdTech merger (Australia–UK).

Industries Served
Artificial Intelligence/ Fintech & Lending/ Healthcare & Wellness/ Insurance (P&C / UBI)/ Education Tech/ Automotive / OEM/ IoT & Construction/ Energy / CleanTech/ Franchise & Recreation/ Indoor Golf
Real Outcomes — Not Theory

Selected impact

0
leads / month
AI-driven lead-routing system designed and scaled at Zillow.
$0
monthly volume
Designed the next-gen origination platform that let loanDepot surpass $20B/month in funding through the pandemic surge — supporting 5,000+ sales staff across multiple channels.
0
cost reduction
Lead-conversion costs lowered through smart decisioning technology.
$0
ARR diligenced
Product & org diligence for investors in a usage-based-insurance and healthcare platform.
Additional outcomes include scaling the "mello" platform from 50 to 8,000+ daily transactions across 500K+ DAUs, funded-loan growth from $1B/month (2017) to $20B/month (2021), a 30%+ lift in lead-to-customer conversion, $75M+ in new connected-car product sales (Spireon), $5M+ annual vendor savings, 40%+ revenue growth, and multiple completed PE diligence engagements.
A Deliberately Small Practice

Who I work with

Founders

Building category-defining products who need strategy with execution teeth.

Private equity

Across the deal — buy-side diligence, hold-period value creation, and sell-side / exit readiness.

Growth teams

Installing a real product function — the operating system, not just headcount.

I take on a small number of engagements each quarter to stay hands-on.

Not Slide Decks. Executable Systems.

How I work

01
Deep Discovery

MECE framing, stakeholder interviews, data deep-dives, and constraint mapping.

02
AI-Augmented Analysis

Scenario modeling, prioritization frameworks, and opportunity sizing with modern tooling.

03
Co-Created Strategy

Roadmaps, operating models, and decision frameworks built with your team — not for them.

04
Capability Building

Implementation support and knowledge transfer so your team owns the system long-term.

Ready to build something that matters?

You work directly with me — a former Principal and Head of Product, not a junior team behind a six-figure retainer. Big-tech product firepower, right-sized for your stage. If you're building something ambitious and want a partner who's actually done it at scale, let's talk.

Or start with a qualified project request → JMW Intake Parser